Anastasia Beverly Hills (ABH) is a globally renowned beauty brand founded in 1997 by Anastasia Soare, the creator of the iconic Golden Ratio eyebrow shaping technique. Built on the principles of precision and artistry, ABH quickly rose to fame through its scientifically based approach to perfectly balanced brows.

What began as a brow-focused brand evolved into a full makeup line known for high-performance formulas, rich pigmentation and trend-setting products that dominate both professional and social media spaces. Among its most celebrated and award-winning products are the Brow Wiz pencil, the game-changing DIPBROW Pomade, the cult-favorite Modern Renaissance eyeshadow palette, the influential Contour Kit and its long-wearing Liquid Lipsticks.

Today, ABH remains synonymous with expert-level brows and innovative, camera-ready color cosmetics, making it one of the most trusted and influential brands in the beauty industry.