LAKA is a Korean gender-neutral makeup brand known for its minimalist, inclusive approach to beauty. Since its launch in 2018, the brand has gained strong popularity for creating versatile, easy-to-use products suitable for all genders and skin tones.

Some of its most loved items include the Fruity Glam Tint for glossy, vibrant lips, the Dreambeam Highlighter for a natural vegan glow and the Love Silk Blush, praised for its smooth, blendable texture.

While LAKA has not received major industry awards, it continues to stand out for its modern concept, clean aesthetics and commitment to redefining traditional beauty standards.