Stila Cosmetics, founded in 1994 by makeup artist Jeanine Lobell, blends whimsical artistry with professional-grade performance. The brand’s name, inspired by the Italian word stilare (“to write”), reflects its roots in creativity and self-expression. Stila focuses on effortless beauty, offering products that are easy to apply, fun to use and designed for both everyday wearers and professionals. Known for its elegant, playful packaging and innovative formulas, the brand has become a leader in high-impact color, especially in eye makeup.

Stila’s award-winning staples include the iconic Glitter & Glow Liquid Eye Shadow, the long-wearing Stay All Day Waterproof Liquid Eyeliner, the multitasking Convertible Color cream blush and lip tint and the One Step Correct primer. Together, these products showcase Stila’s commitment to intuitive application, bold artistry and high performance, making it a favourite for those who want both creativity and reliability in their makeup routine.