The Ordinary is a revolutionary skincare brand that has completely disrupted the beauty industry with its commitment to “clinical formulations with integrity.” Founded under the DECIEM umbrella, the brand’s philosophy is rooted in making high-performance, science-backed ingredients accessible and affordable to everyone. By using a minimalist, no-frills approach, each product is named after its key active ingredient, such as “Niacinamide 10% + Zinc 1%” or “Hyaluronic Acid 2% + B5.” This transparency empowers consumers to understand exactly what they’re using and build a personalized skincare routine.

The Ordinary has several products that are consistently called out in its “Award-Winning Products” collection. Some of these include: Glycolic Acid 7% Exfoliating Toner, AHA 30% + BHA 2% Peeling Solution and Niacinamide 10% + Zinc 1%.