TIRTIR is a leading Korean skincare and makeup brand that operates on the philosophy of achieving “eternal brilliance” for the skin by blending nature and science. Founded in 2016 by a Korean beauty influencer, the brand has gained a massive following for its high-performance, dermatologist-tested products that prioritize skin health. TIRTIR is celebrated for its ability to create a “glass skin” effect through its use of advanced, natural ingredients and innovative formulations.

The brand has achieved viral success with its hero product, the Mask Fit Red Cushion Foundation, which has sold millions of units globally and won multiple prestigious awards in Japan and Korea. This cushion foundation is beloved for its flawless, long-lasting coverage and ability to deliver a radiant, dewy finish. TIRTIR’s commitment to quality, efficacy and customer feedback has solidified its reputation as a trusted and innovative player in the global beauty market.