lilyeve is a rapidly growing South Korean hair and scalp care brand that applies advanced skincare science directly to scalp health. Built around a “scalp-first” philosophy, the brand believes that healthy hair starts with a balanced scalp environment. Rather than focusing solely on the hair shaft, lilyeve utilizes innovative ingredients such as Exosomes, PDRN, Centella Asiatica (Cica) and other skincare-inspired actives to address concerns including hair thinning, excess oil production, scalp sensitivity, dandruff and weakened hair roots. Its product range is organized into three targeted collections: Grow:Turn for hair density and hair loss care, Scalp:Turn for sensitive and oily scalp concerns, and Repair:Turn for dry, damaged and brittle hair.

The brand has gained significant recognition for its innovative scalp treatments, particularly the Grow:Turn Exosome Brush Ampoule, which combines Exosome technology and caffeine to help support stronger-looking roots and healthier scalp conditions. Another standout product is the Scalp:Turn Cica PDRN Brush Ampoule, designed to soothe irritated scalps while helping manage oil and flakes. lilyeve also offers the popular Repair:Turn Gelato Hair Packs, intensive conditioning treatments that help restore softness, shine, and manageability to damaged hair. Following premium K-Beauty standards, lilyeve products are dermatologically tested, scalp-friendly and formulated to deliver lightweight, non-greasy results, making the brand a popular choice for those seeking modern, high-performance scalp and hair care solutions.