SKIN1004 is a Korean skincare brand that has gained a cult following for its focus on a single, powerful ingredient: Centella Asiatica, which is sourced from the untouched nature of Madagascar. The brand’s name, pronounced “Cheon-sa” in Korean, means “angel,” a fitting name for a brand that aims to be a “skin angel” for its customers.

SKIN1004’s philosophy is rooted in clean beauty and ethical sourcing, delivering high-quality, effective products that are gentle on the skin. The brand is celebrated for its commitment to using a high concentration of this calming ingredient to soothe and strengthen the skin barrier. Its most famous product, the Madagascar Centella Ampoule, is a global bestseller, revered for its ability to quickly calm redness and irritation, making it a staple for sensitive and acne-prone skin.