Esther Formula is a leading South Korean wellness brand founded by Dr. Esther Lyuh, a family medicine specialist. Renowned for its science-backed formulations, the brand is the market leader in South Korea’s nutrition supplement industry, achieving an average annual growth rate of over 83% between 2019 and 2023. Its innovative products, including the world’s first orally dissolving glutathione films, have sold more than 450 million units worldwide.

The brand’s supplements are consistently recognized as top sellers in Korea and internationally, with its glutathione range and other products such as plant-based NMN, elastin, and SAC earning strong consumer trust. Esther Formula also achieved the #1 ranking in the beauty supplement category on Japan’s Qoo10 platform, while products like the Liposome Glutathione Direct Ultra X are highly rated for their excellent absorption and skin-brightening benefits.