Saie is a modern clean beauty brand founded in 2019 by Laney Crowell, built on the belief that makeup should feel good, look natural and be made with safe, transparent ingredients.

Known for its fresh, dewy “no-makeup makeup” aesthetic, the brand focuses on nourishing formulas that enhance the skin while avoiding over 2,000 potentially harmful ingredients. Saie is also deeply committed to sustainability, using recycled and responsibly sourced packaging wherever possible. With a strong following on social media, the brand has become a leader in clean, radiant complexion products.

Its award-winning lineup includes the Glowy Super Gel, a vitamin-infused highlighter loved for its seamless, luminous finish; the Slip Tint SPF 35, a hydrating skin tint that offers light coverage and mineral sun protection; the Hydrabeam Concealer, praised for its brightening and crease-free finish; and the Dew Blush, known for its blendable, dewy wash of color. Altogether, Saie delivers high-performance, skin-loving makeup for those who want a healthy, effortless glow powered by clean beauty.